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Take it easy man

6 reasons you should Shop Slow

  1. FAST FASHION - Referring to fast-turnover high street retailers, is responsible for 10% of the WORLD'S carbon footprint and is the 2nd largest polluter.

  2. EVERY 10 MINUTES - 6 tonnes of clothing goes to aussie landfills.

  3. CHALLENGING - The fast fashion ethos is going to be essential in the fight against global warming.

  4. POSITIVE - Results for the people, the plant and for you.

  5. YOU - Are a part of a large and growing movement that is making a real difference.

  6. SUPPORT - Small business and local economy.


There are some hardcore legends that have given their lives to bring awareness to our growing global concern to shop ethically and sustainably. Below are my favourite videos from 2 inspirational and influential Women, who have taken the time to research, present and work towards promoting ethical fashion & education. 


The High Cost of Our Cheap Fashion | Maxine Bédat

Who: Maxine Bédat is the co-founder and CEO of Zady, a fashion brand and lifestyle destination creating a transparent and sustainable future for the $1.5 trillion apparel industry.

What you’ll learn: The apparel industry is one of the biggest violators of both the environment and human rights. In this compelling and information-packed talk, co-founder of Zady Maxine Bédat shows how you can take back the power of your wardrobe, and feel better in (and better about) your clothes.


the wardrobe to die for | lucy siegal.

Who: Lucy Siegle is one of the UK’s most recognisable opinion-forming journalists on environmental issues. She has been an Observer columnist since 2004 and also contributes features and comment pieces. Her mission is to re-brand ecology and wider environmental issues as relevant and accessible and she launched the Observer Ethical Awards in 2005.

What you’ll learn: Taking particular issue with our current mania for both big-name labels and cheap fashion, her talk sets an agenda for the urgent changes that can and need to be made by both the industry and the consumer. Far from outlining a future of drab, ethical clothing, Lucy Siegle believes that it is indeed possible to be an 'ethical fashionista', simply by being aware of how and where (and by whom) clothing is manufactured.